Why Cheap Marketing Gets Expensive Fast

Why Cheap Isn't Always Better

I talk to a lot of business owners who feel stuck with their marketing.

They’ve tried the “cheapest” options. They’ve done as much as they can in-house. They’ve hired help here and there, hoping something would finally click. And almost always, they tell me the same thing: “We’ve spent money… but we’re not sure what it’s actually done for us.”

Cheap marketing feels safe at first. Smaller investment, less risk. But when decisions are driven mainly by cost, strategy often gets left out. Marketing turns into a series of disconnected efforts instead of a clear, results-driven plan. That’s when marketing starts getting expensive in quieter ways. Time gets wasted fixing things that weren’t thought through. Confidence takes a hit when results are inconsistent. Opportunities are missed because the message isn’t landing with the right people. Over time, that uncertainty slows growth more than most businesses realise.

What I see again and again is this: it’s not that businesses aren’t willing to invest in marketing, they just want it to make sense. That’s where I come in. I’m Kathy, and at Eye for Marketing, I help businesses set up affordable, intentional marketing that’s designed to actually work. We don’t need massive budgets or complicated campaigns. What we do need is clarity - on who you’re trying to reach, what you want marketing to achieve, and how to use your budget in the smartest way possible.

My focus is on building marketing that fits your business today, not what some trend says you should be doing. That might mean refining your message, tightening your strategy, or making sure the efforts you’re already paying for are finally pulling their weight.

Good marketing doesn’t have to be expensive. But it does have to be thoughtful. If you’re tired of marketing that feels like a gamble and want a clearer, more confident way forward, I’m here to help!